I decided to create icons that symbolize the main points that the company can offer to solve the customers problems because it gives a better visual for people to identify the word with. While laying everything out, I had to think about the kerning, tracking, and leading throughout the infographic.
I used Noir typeface for the body of the infographic. This is a sans-serif font that has contemporary aesthetics that was heavily influenced by the early 20th century geometric typefaces. This font ranges from light and elegant weights that are good for small text, to extremely heavy and masculine weights for larger display sizes.
I used the Fancy, retro typescript for the title of the infographic. I chosen this font because I felt it gave the infograph character. The italic and cursive font allows the title to stand out and make the page look less uniform.
I chose the colors green and black because I felt it matched the companies colors. The green colors create more dynamic in the icons and various items in the infographic. The color green is correlated to life, renewal, nature and energy which is associated with growth, harmony and environment.