Project Description

Search Engine Optimization Audit July 2019

Yeti Snow

Technical Information

Software Used:

  • Google Analytics

  • Google Keyword Planner

  • Yoast

  • Word


  • July 2019


Yeti Snow | Magenta Marketing Inc


Yeti Snow created the best-in-market, cloud-based software system for running a snow removal company. They want users to help reduce risk and increase the companies efficiency.


Creating a Base Template

I first started out by looking through the Yeti website. I looked at how Yoast is doing on all their pages. Then I began writing down my observations in a word document.


I used the suggestions from Yoast to fill in the table. I documented what needs to be improved on their website in order to get the green lights on each page. I also had to look for keywords using Google Keyword Planner. I found all the related words to a snow company.


In the end I was able to create a audit for Yeti Snow to show what needs to be implemented on their website.