Project Description

WordPress Website

Programming – Sales Hacker

Technical Information

Languages Used:

  • SQL

  • PHP

  • JavaScript

  • HTML

  • CSS

Plugins Added/ Used:

  • Google Analytics

  • Owl Carousel

  • Quantcast

  • TrackJs

  • AdRoll

  • Google Tag Manager

Software Programs Used:

  • Brackets

  • Atom

  • Teamviewer

  • FileZilla


Front End Developer, Back End Developer, SEO and A/B Testing


March 2017 – May 2017


MDIA 4400 | Practicum | Edward Fajardo and Ramin Shadmehr

Studio Media | Practicum Placement


Sales Hacker provides world-class thought-leadership, webinars conferences, online courses, sales training & digital partnerships. They are a leading community of modern sales professionals. They set up the sales game with exclusive insights from the industry’s top thought leaders.


Creating a Base Template

The website was created on WordPress the customized theme Sales Hacker was used. This theme was able to help showcase the Webinars, podcasts, sales training and blogs.

Slack and Google Drive

Throughout the project, I used Google Drive to save files and images between the team members and clients. This meant making sure the documents and images were properly organized.

I communicate with everyone through Slack in order to provide quick comments and feedback.

A/B Testing

I have created various pages using app.instapage to create A/B tests of webinars.


Properly label all images with titles, descriptions, and alt texts. I also made sure that each page has a Keyword with a title and description.


While creating the website we had to make sure we stuck within the brand guidelines meaning using the colors blue, orange, black and white. I also had to make sure that the website easily displayed the conferences, webinars, podcasts, sales training, blogs, and partners.


Overall, the WordPress website was created to help promote the company so customers can find them online.