This visual schedule maps the strategic learning journey for BCIT’s MDIA 4016. The curriculum is structured to build competency sequentially, starting with foundational marketing principles and plans before diving into critical tactical modules such as on-page/off-site SEO, paid advertising (display & search), and targeted channel marketing (email, mobile). The integrated assessment timeline—featuring assignments, a quiz, a term project, and a final exam—ensures practical application of each topic, preparing students for real-world new media marketing strategy and analysis.